Solution
Own your listings website. Build your own search rankings.
BrokerDrive turns your listings into real pages on your own domain that Google can find — so your brokerage builds its own search rankings, not a vendor's.
A rented listings website (IDX) builds the vendor's Google rankings, not yours. BrokerDrive builds real pages on your own domain from your MLS feed. Every listing and area page adds to a search ranking the brokerage keeps for good.
Rented widget vs. pages you own
A rented widget shows listings in a box Google often skips. A real page on your own domain is something Google reads, ranks, and credits to you.
Pages that rank on Google
- Full listing pages with photos and details
- Community and neighborhood pages
- Agent pages with local context
- Home-value and saved-search pages
Keep your rankings when you switch
When you move to BrokerDrive, we point your old web addresses to the new pages. Your Google rankings carry over instead of starting from zero.
It builds over time
Owned pages add up. Year after year, your own website becomes a steady lead source you don't rent and can't lose.
Frequently asked questions
- Why does owning your listings website help your Google ranking?
- Google reads real pages on your own domain and gives the credit to you. A rented widget builds the vendor's Google ranking, not the brokerage's.
- Will switching hurt my current rankings?
- No. BrokerDrive points your old web addresses to the new pages, so your Google rankings carry over when you switch.